Facebook has millions of users that log in several times throughout the day. This makes it a very attractive place for advertising your business.
Whatever type of business you run, there is a good chance that advertising on Facebook will help to get you noticed.
How To Set Up A Facebook Marketing Campaign
In order to set up a marketing campaign on Facebook, you will need an ad account. Once you have this account, then the campaign can be set up through Ads Manager.
There are two different types of campaigns that Facebook offers and this mainly affects how you pay for the advertising.
Create A Campaign With The Buying Type Set As Auction
1.Go to Ads Manager and click on the create button.
2. Choose Auction as your buying type.
3. Choose the objective that you want your campaign to have.
4. Click on the Continue button and the creation pane will open.
Create A Campaign With The Buying Type Set As Reach And Frequency
1. Go to Ads Manager and click on the create button.
2. Choose Reach and Frequency as your buying type.
3. Choose the objective that you want your campaign to have. Some objectives are not available with Reach and Frequency campaigns.
4. Click on the Continue button and the creation pane will open for you to create the campaign.
When you set up a campaign on Facebook, you can also choose to show your Ads on Instagram and Facebook Messenger.
How Does Facebook Marketing Work?
Facebook marketing is based on ad algorithms, although Facebook have never made the algorithms they use public.
What we do know is that they use data to predict how users will behave.
This means that ads are targeted towards users who may be more likely to want the services that are being offered.
In order to get the attention of the people who may be viewing your ads, it can help to make use of photos and videos.
This will help ensure that people take notice of your ads as they are scrolling through their timeline.
While Facebook cannot guarantee that everyone who sees your ad will click on it, it will be targeted towards people who have shown an interest in the types of product or service you are advertising before.
You can also choose your audience so that your ads are targeted towards a specific demographic.
You can base this on the profiles of people who have used your business before.
How Does Your Advertisement Show?
Facebook calls the places that your ads run ‘placements’.
The places that your ads run can include Facebook itself as well as Instagram and Messenger, depending on the type of campaign that you choose.
If you select the ‘Automatic Placements’ option in Ads Manager, then Facebook will automatically choose the best placements for your budget.
Some of the placements where your ad could appear are listed below.
Facebook News Feed. Ads appear on user’s news feeds whether they log in on a computer, or through the app or mobile browser on a phone or tablet.
Instagram Feed. Ads will only appear on Instagram feeds when people are viewing the feed through the app, but this is one of the most common ways that people access the service.
Facebook Marketplace. Ads can appear between lists of products for sale on Marketplace. This is a good choice of placement for local businesses.
Facebook Watch. If you have created a video ad, then this can appear between organic videos in the Watch feed which is available on a computer and through the Facebook app.
Facebook Messenger. Your ads will appear in the Home tab when users open the Messenger app.
What Are The Costs for Facebook Ads?
For the most part, you are free to set your own budget when advertising on Facebook.
There are some types of advanced ads that have a minimum spend, but you will be notified of this during the creation process so you can change your mind before spending any money.
There are also several ways that you can stay in control of the money that you spend.
You can choose costs for individual campaigns, or set an account total that limits the amount that you spend across all the campaigns that you have running.
Once you have set your budget, you can always increase it if you need to while your campaign is running.
Another feature that can help you to keep the costs of your advertising down is estimated results.
This gives you an estimate of the number of people your ads will reach and the results you are likely to get.
While these results are not guaranteed, the estimation can help you decide whether the campaign will be worth the money you spend on it.
Should you use Facebook Marketing Ads for your Ipswich business?
Facebook can be a very cost effective marketing solution. The fact that you are able to set your own budget means you will never pay more than you want to. It also means that there are no hidden costs.
Ads are also very easy to set up, with step by step guides provided by Facebook to walk you through the whole process.
They can be targeted towards people who are more likely to buy, and this is something that might not be available on other platforms.
There are so many people that use Facebook, you could be missing out by not advertising on the platform.
Whether you are a local business, or operate nationally or internationally, Facebook ads can help you reach more potential customers.
You are able to set up a campaign and run it for relatively small amounts of money, and this can be a good way to find out if advertising on Facebook is something which is going to work for your business.
You do not have a lot to lose by giving Facebook advertising a go.
