Search engine optimization (SEO) is the process of taking necessary steps to help your site rank higher on organic search engine results for certain keywords.
The main difference between SEO and Google Adwords is that SEO will help you rank organically, meaning you will not pay to make your website visible on search engines.
SEO aims to increase your website visibility by making it easy for people to find your site when they search for products or services related to your business on major search engines such as Google, Yahoo, and Bing. Remember that the better your website visibility on search engines, the higher it is likely to attract potential customers to your business.
Search engines have bots that crawl web pages to collect information that helps to determine their ranking. Search engines consider various factors to determine a website ranking on search engines including content quality, site crawlability, and speed, keyword research among many other important factors.
The search engine uses a complex algorithm that crawls websites to identify the most relevant, authoritative, and informative web pages that will provide value to users.
Optimizing your website will help your web pages rank high in search engine results.
SEO works by optimizing your website for the search engine for the keywords you want your site to rank for. It helps make sure that search engines see your web pages as the most suitable when people search for products or services that your business offers.
The good thing about SEO is that it brings organic results, meaning that a majority of people who will come to your website are actively looking for products or services that you offer and are more likely to take action.
On-site SEO, also known as on-page SEO is the practice of optimizing elements in a website to improve its ranking and visibility on search engines. On-page SEO focuses on optimizing your web pages by making direct changes to the site.
It mainly focuses on the content and structure of your website and it helps to make it easy for search engines to crawl your site by providing as much information and data as possible.
One of the most important factors of onsite SEO is relevancy. When perfuming Onsite SEO, you need to ensure that the content on your site is relevant to your target users. This means that you need to understand your audience.
As they say, content is the king. ON page SEO focuses on ensuring that your site content is relevant and informative to intended users.
A meta description is a summary of your web page that appears on the title of search results. The title tag, on the other hand, is what appears in search results as the headline.
ON page SEO helps to ensure that they are well written because they play a major role in determining your site ranking.
Another crucial element of on-page SEO is internal linking. ON page SEO helps to ensure that there is an extensive internal linking framework to help search engines understand the relationship between pages on your website.
Offsite SEO includes things you do outside of your site. It includes those tactics that relate to activities carried away from your site.
Link building is often considered the main element of Off-page SEO but it also includes other elements such as building local citations, social media mentions, creating a press release, and accepting guest posts.
For instance, if you wanted to rank for the keyword “Springfield web design”, then you would obtain backlinks with the anchor text of Springfield web design from other websites. But, be careful you do not over-optimise and stir the wrath of the Penguin.
One of the benefits of SEO if done correctly is that it helps to improve your organic reach by boosting your site ranking on Google search results. Remember test Regardless of how good your website looks, it will not be of use if it is not seen by your target clients.
SEO will help to increase your organic reach online thus attracting more clients.
SEO will also attract qualified leads if done correctly. SEO marketing has the highest conversation rate because it focuses on targeted traffic. This marketing technique only direct visitors who are actively looking for products or services that your business offers.
For instance, if your business sells electrical products, SEO will not attract people looking for Cement. It will only attract visitors who are actively searching for electrical products that your business offers.
The fact test you will get qualified leads means your chances of conversion will be high.
If you own a business that depends on local customers within your area of operation, then you know the importance of ranking high on local search engines. If done right, local SEO will help boost your ranking on local search engines thus boosting your sales.
For instance, if your business sells home décor products in Queensland, SEO will ensure that your website ranks on top within your locality, thus increasing its visibility.
The reality is that most of your competitors are using SEO to boost their ranking on search engines. This means that having a well-designed website is not good enough to attract traffic.
The only guaranteed way to outrank your competitors and attract more traffic to your website is by employing good SEO tactics. If well-executed SEO will help your site outrank those of your competitors, thus giving you an upper hand.
If you use black hat SEO such as keyword stuffing or use of suspicious links, then your site will be penalized and your ranking affected.